This book addresses some of the major hurdles that companies face when they try to personalize marketing messages for individuals, and it offers advice on what can be done to overcome those obstacles.
- There’s a time and a place for just about everything and assumptions are no different.
- First, I assume you work in sales, marketing, or IT service management and have a general awareness of current trends in customer interaction marketing.
- I also assume that you are a business or technical decision maker, such as a marketing or IT manager, and are considering or evaluating context marketing solutions for your organization. If that’s the case, then this is the book for you!